Why does an ad for a hair laser say “Results in as little as 12 weeks” but only offers a 60 day guarantee?

Saw the ad for a “HairMax Laser Comb” in a SkyMall catalog. The ad stated “Visible results in as little as 12 weeks. Farther into the ad (at the bottom of the “not fine” print) it says “60 Day Money Back Guarantee”. So after 12+ weeks with no visible results, the supposed guarantee lapsed 24+ days earlier? Not too reassuring!!

Interesting. Haven’t thought of it that way before.

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